Associate Marketing Manager at Boulder

Job Description

Company Overview

 

Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol, and/or by incorporating ingredients that consumers may be missing in their diets. The company markets the Smart Balance® line of products, which include Smart Balance® Buttery Spreads/Sticks, Spreadable Butter, Enhanced Milk, Peanut Butter, Microwave Popcorn, Cooking Oil, Non-Stick Cooking Spray, Mayonnaise, and Cheese. Additionally, the company markets natural food products under the Earth Balance® brand, healthier lifestyle products under the Bestlife™ brand, and gluten-free products under the Glutino® and Udi’s® brand.

 

JOB SUMMARY:

We are looking for an Associate Marketing Manager, preferably with consumer packaged goods experience to market our gluten free product lines. The position is based in our Boulder office location.

 

ESSENTIAL FUNCTIONS
 

• Assist in developing and executing annual and long range strategic plans including  advertising, consumer promotion, market research and product development. Includes writing creative briefs and managing project timelines.
• Actively gather, analyze and present marketing information including SPINS, Nielsen and internal shipment reports.
• Organize, moderate and analyze focus groups. This includes recruiting participants, site selection, writing test questionnaire and analyzing data to determine next steps/conclusions.
• Manage coupon programs; act as primary contact for redemption house, assign UPC’s, monitor redemption.
• Develop and execute sales/trade materials including mock ups, sell sheets and samples
• Ensure excellent execution of marketing initiatives
• Organize and maintain image library for all products
• Manage and coordinate special projects including trade shows and in-store/special events.

 

 

Job Requirements

KNOWLEDGE, SKILLS, AND ABILITIES

• Excellent understanding of brand marketing and the ability to thrive in an entrepreneurial atmosphere and be a strong self starter
• Gather, interpret and synthesize market information and consumer insights into effective online marketing strategies
• Demonstrate creative problem solving and analytical skills
• Manage and prioritize multiple projects and meet objectives in a timely manner.
• Courage to speak frankly and passionately even in the face of adversity
• Manage marketing budgets
• Proficient in ACNielsen/IRI data software
• Working knowledge of Microsoft office required

 

EDUCATION AND EXPERIENCE

 

• Bachelor’s Degree in Marketing. An MBA or equivalent Master’s Degree is strongly preferred.
• Minimum 0-5 years of experience in consumer packaged goods marketing.

How to Apply
To be considered for this exciting opportunity please include the following:

• Subject line of “Boulder Brands Inc - Assoc. Marketing Manager”
• Must include: Cover Letter, Resume and Salary Requirements
• Relocation not available.

 

EEO Employer

Country: USA, State: Colorado, City: Boulder, Company: Boulder Brands.