CSBU Engineering Segment Marketing Manager

HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.

Direct development of value proposition and positioning across industries/segments
Develop innovative/ breakthrough industry or customer segment marketing strategies/plans and execute plans with relevant sales force
Design and drive an integrated current and future solutions offerings across the whole ecosystem based on customer needs, internal products/ services and external partner offerings within industry and segment context
Identify and prioritize key ecosystem partners and drive technical and business alignment with our product/ services offerings by leveraging our partner ecosystem
Lead/manage cross-functional/cross-organizational teams in the development and execution of marketing long-term strategies and plans
Direct cross-functional/cross-organizational closed-loop analysis and champion indicated actions to senior leaders
Initiate/drive innovative /breakthrough cross-functional and cross-organizational strategies and tactics that generate revenue and share

Education and Experience Required:
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Bachelor of Arts (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred; 10+ years marketing experience plus engineering experience preferred OR

Bachelor of Science in Mechanical Engineering plus engineering experience and*5-7 years marketing experience; MBA preferred
Industry, partner management, sales and/or channels experience
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Knowledge and Skills Required:
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Mastery knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments
Mastery knowledge across marketing mix and vehicles
Recognized subject matter expert and thought leader in Engineering segment and HP offerings/strategies
Strong partner focus, including experience with partner marketing
Excellent written/oral communications and analytical skills
Excellent interpersonal skills; ability to build, manage and influence virtual teams
Excellent negotiating skills
Ability to interface effectively with all levels of management and functional disciplines
Excellent influencing, consensus-building and conflict-resolution skills
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Critical Competencies to Drive Business Results:
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Relationship Marketing
Fosters relationships directly with selected customers to maximize the value they contribute
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Customer-Specific Propositions
Uses insight to develop custom product and service propositions for key segments
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ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
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Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
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Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
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HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
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Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
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HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
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Change Management
Develops methods for supporting innovation and change across the organization
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Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution* *


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Country: USA, State: Colorado, City: Denver, Company: HP.