Product Marketing Manager at Englewood

Product Marketing Manager, Scanning Services Greenwood Village, CO

ABOUT THE COMPANY

docuLynx is the leading provider of Active Information Archive Solutions. We offer an end-to-end archiving solution that simply captures, manages and presents business critical information in one powerful platform.

docuLynx helps organizations reduce costs, risks and inefficiencies in managing their physical and digital data. Its solutions enable customers to protect and better use their informationso they can optimize their business and ensure proper recovery, compliance and discovery. The company safely stores some of the worlds most valuable historical artifacts, cultural treasures, business documents and medical records. It currently safeguards and provides access to more than 440 million cubic feet of records and 75 million computer backup tapes, and the list is growing.

COMPANY ENVIRONMENT

docuLynx has been in business since 2004 and still manages to maintain its small company innovativeness, high energy, cross functional and nimble capabilities, while supporting world class customers. Our team is singularly focused on delivering customers value. Visit our website at www.doculynx.com

ABOUT THE JOB

The incumbent will be primarily responsible for the translation of core technology I.E. scanning into market relevant solutions, positioning of those solutions into the market, market understanding, and support of the sales cycle process directly and through the delivery of sales tools, and the effective communications of docuLynxs scanning strategy and business into the market through the marketing communications function.

Required Skills:

Planning

Development of a market requirements document yearly

Secondary market research

Primary interface to press and influencers

Indentification of market opportunities through research and direct interaction with the market through the field organization

Support of pricing analysis to determine market-based pricing for scanning

Win /Loss analysis

GTM Planning and Execution

Development of a positioning and messaging document for the scanning business

Identification of the buyer persona

Identification of the scanning eco-system and necessary partnerships to drive the business

Definition of relevant solution packages including packaging and price

Identification of the necessary sales process together with the field and relevant sales tools per sales cycle phase

Development of a launch process for new scanning acquisitions and acting as a coordination function with other relevant functional groups within docuLynx.

Sales Enablement

Identification of the relevant sales tools for every phase of the sales cycle and the creation of those tools.

Development of playbooks for the relevant market segments docuLynx choses to compete in.

Development of training materials und execution of sales training

Direct support of the field in the selling process.

Scanning Evangelist

Core interface to PR and influencer community

Sales and business development resource for the field.

Development of social media content

Involvement in market-relevant conferences

Marketing Planning

The function is ultimately responsible for the scanning marketing plan on a quarterly basis. The manager works closely with the head of marketing communications in developing quarterly marketing plans in detail including:

Segment specific plan

Development of marketing campaign concepts and programs along with key messaging

Development of program content and social media content.

Responsible for the development and tracking of Pipeline / QML Models and adjustments to Marketing programs to ensure that MQL commitments are met.

Is responsible for scanning marketing budget for direct marketing and social content marketing programs.

Perform other duties as may be required.

Key Deliverables

• Owns the MRD process and content
• Key reviewer of PMs PRDs
• Input to PM business cases as relates to market dynamics
• Marketing plan in coordination with marketing communications and partner marketing if applicable
• Positioning and messaging document
• QML reporting
• Sales training framework and content
• Sales enablement MEL content
• Social content marketing contribution

Education

Preferably a bachelors degree and 7-10 years of experience in the field or in a related area.

ADDITIONAL INFORMATION

v All offers are contingent on favorable drug, and alcohol screening and background check.

v No relocation is offered for this position. Local candidates will have priority consideration.

v Work Authorization: U.S. Unrestricted

v Competitive salary, company benefits include medical, dental, vision, life, 401(k),vacation, and sick time.

v EEOC/M/F/D

Country: USA, State: Colorado, City: Englewood, Company: Doculynx.