Market Development Manager at Greeley

Job Description

Job Summary/Basic Functions
The Market Development Manager is responsible for leading the marketing efforts for academic programs in connection with the universitys academic portfolio and enrollment management plan. The manager works with deans, faculty and university staff to create and implement annual marketing plans that position the university as a leader in chosen fields, identify and facilitate partnership opportunities, and cultivate qualified admissions leads (inquiries). The Market Development Manager reports to and works with the Assistant Vice President for Marketing to coordinate projects with units throughout the university that have significant marketing responsibilities, particularly in enrollment management, graduate and international studies, and extended studies.

Job Requirements

Responsibilities:

a. Partnership Development

  Work with academic program deans, department heads and faculty to identify key internal and external stakeholders important to program leadership or growth.

  Lead outreach to key stakeholders, identifying opportunities for partnerships, support or other initiatives.

  Establish admissions lead pipelines working with UNC admission counselors and relevant external organizations including medical organizations, school districts, community colleges and businesses.

  Facilitate and coordinate events that effectively realize program marketing objectives.

  Gather market intelligence and prospective student and donor leads and communicate to academic programs, undergraduate and graduate admissions offices, and the development office.

  Facilitate prospective student campus visits within the context of identified academic programs.

b. Marketing Planning

  Lead all phases of marketing planning and preparation for academic programs: researching target markets and pertinent data/information; building market intelligence; determining strategies/tactics that will best communicate with target markets; creating a media plan; budgeting; identifying key metrics for measuring effectiveness focusing on leadership positions in academic programs; partnership opportunities or admissions leads.

  Coordinate with key internal stakeholders including deans, faculty, staff, development, alumni relations, graduate school, admissions, enrollment, athletics and others as appropriate.

  Coordinate marketing planning with university units that have significant marketing responsibilities, particularly with all admissions offices.

c. Marketing Implementation

  Manage all facets of marketing plan implementation for academic programs.

  Conceptualize and write marketing copy, coordinating with copywriters in creative services.

  Identify and develop media opportunities to advance the specific academic programs and coordinate the implementation of media relations efforts with the universitys public relations department.

  Coordinate website development, including content management, for identified academic program areas.

  Implement relevant social media plans/initiatives.

  Conceptualize graphics, video, audio, and other visual assets, coordinating with university Creative Services and Web Communications or contract service providers.

  Manage internal approval processes with academic programs for media and marketing materials.

  Manage media plans/buys and coordinate the production and placement schedules with outside vendors including advertising, social media and promotional providers.

  Ensure that all media buys and placements are closely connected with other university campaigns to facilitate an integrated marketing approach.

  Manage dissemination of mar/com materials to internal and external audiences as applicable.

  Ensure that the universitys identity standards are adopted and used within the context of the program.

Country: USA, State: Colorado, City: Greeley, Company: University of Northern Colorado.